Builders are anxious to sell, and many are offering attractive incentives in order to get potential buyers interested. Searching the market for special opportunities may pay off in the form of an unexpected bonus.

• Up for negotiating? You may be able to get as much as 5% off the home's cost-and before you look down at that number, consider that 5% of a $300,000 home is $15,000.

• New home upgrades are on the table - and you can take your pick of high-end kitchen cabinets and counters, upgraded bathrooms, generous hardwood packages, finished basements and professional landscaping.

• Some builders are offering straight cash incentives - to the tune of $25,000 and $50,000.

• High-end items like big-screen plasma televisions and luxury appliances are being thrown into many home sales.

Play your cards right and you may be moving in with some impressive loot - it's just a matter of finding a builder willing to offer up.